• Us Citizen

• Green Card

• EAD (OPT/CPT/GC/H4)

• H1B Work Permit

• Corp-Corp

• Consulting/Contract

• UG :- - Not Required

• PG :- - Not Required

• No of position :- ( 1 )

• Post :- 4th Nov 2020

Job Description Summary

A primary function of this role leverages existing environment technology and platforms to automate campaigns and processes while focusing on driving automation and scaling our operations. This role transforms marketing plans into actionable production efforts via event/trigger based inflection points across our customer base and life-cycles, combining with customer knowledge and models, and ultimately weaving an expanding stream of data and learnings into unique and valuable multi-channel communications. Build and execute communications desired by customers, improving their lives and businesses, while effective at driving small business values, expanding usage, and reducing churn.
With this focus you will work closely with internal marketing groups as well as technology implementers to help create execution plans, organize campaign marketing within our automation platform, and set up structures to optimize multi-channel contact touch plans – leveraging channels such as outbound telephone, email, and beyond. You will also excel at becoming an operating systems SME and help manage a team of operational gurus responsible for the production operations of over 300 million communications annually.

Marketing Automation Manager 

GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With more than 14 million customers worldwide and more than 62 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. 

Leverage your passion for helping small businesses achieve their dreams online.  By helping to move strategy into action, you will be improving GoDaddy’s outreach to those small business owners whose dreams are the backbone of our company.  You will be working within a multichannel/multi-touch/real-time marketing automation environment transforming strategic plans into action within digital, sms, and telecommunications spaces.  You will exercise your talents as you challenge yourself - turning strategic direction into actionable tactics and ultimately influencing our customers’ success.

A primary function of this role leverages existing environment technology and platforms to automate campaigns and processes while focusing on driving automation and scaling our operations.  This role transforms marketing plans into actionable production efforts via event/trigger based inflection points across our customer base and life-cycles, combining with customer knowledge and models, and ultimately weaving an expanding stream of data and learnings into unique and valuable multi-channel communications.  Build and execute communications desired by customers, improving their lives and businesses, while effective at driving small business values, expanding usage, and reducing churn.

With this focus you will work closely with internal marketing groups as well as technology implementers to help create execution plans, organize campaign marketing within our automation platform, and set up structures to optimize multi-channel contact touch plans – leveraging channels such as outbound telephone, email, and beyond. You will also excel at becoming an operating systems SME and help manage a team of operational gurus responsible for the production operations of over 300 million communications annually. 

Responsibilities:

• Translate marketing plans into production ready delivery modules within our GUI automation platform
• Bring together creative collateral and channel  integration points into complex multi-step marketing touchplans
• Provide critical production support within our campaign automation platform following strict SLA guidelines for uptime, campaign turn-around and deliverability, and quality control
• Be responsible for extracting and analyzing large amounts of data across internal and external data sources with a primary focus on supporting ongoing marketing personalization.
• Build database processes and work with dba resources to improve automation in existing marketing programs
• Architect data pipelines and data sources to support ongoing marketing efforts in multiple environment
• QA development and UAT environments to ensure continuous rollouts move seamlessly into existing marketing operations
• Reach across multiple database systems to query data necessary for reaching out to customer segments in advance of scheduled automation rollouts – integrate custom query data into automation platform as needed
• Follow guidelines to build and evaluate individual channel and multi-channel/omni channel testing methodologies to ensure measurability in BI and other reporting environments
• Optimize automation platform campaigns and scheduling and actively seek process improvements within individual and combined marketing channels
• Work with dba resources to improve automation in existing marketing programs
• Cross-train less technical system users on system functionality and usage
• Identify areas of improvement for organizing campaigns, enhancing our current procedures, and taking them to the next level
• Work across IT, sales, and marketing  business leaders to gather pertinent information to accomplish all of the above
• Provide production platform support to ensure up-time and issue resolution
• Participate and contribute in an Agile environment
• Work with business stakeholders to become a single voice for priority to the ops team

Requirements:

• Ability to self-start and self-educate
• 3 plus years in campaign marketing environment
• Hands-on experience with SQL syntax, relational database models, and data driven marketing platforms
• Proven experience across integrated customer communications (email/phone/web)
• Experience constructing marketing campaigns, A/B split testing, and workflows in marketing automation tools (i.e.: Adobe, SAAS, CIM, DMC, Aprimo, Unica, Infor Epiphany, other) a bonus
• Working knowledge of customer data warehouses (2+ years SQL experience required)
• NoSQL for distributed DB/HADOOP
• BS/BA in related field