• Us Citizen

• Green Card

• EAD (OPT/CPT/GC/H4)

• H1B Work Permit

• Corp-Corp

• Consulting/Contract

• UG :- - Not Required

• PG :- - Not Required

• No of position :- ( 1 )

• Post :- 21st Dec 2020

Job Title         User Acquisition Marketing Manager
Location         Los Angeles CA
Duration         12 months /Contract To Hire

JOB DESCRIPTION

Mode of Interview Skype
Visa Any
Locals Only

User Acquisition Marketing Manager - Ideal Candidate:

Strong understanding of Social Media marketing

Tradition / classical marketing background

Mobile games experience is a plus but not required

Knowledge of Anime is a HUGE plus

Someone with previous experience working at Funimation,
Crunchyroll, Nickelodeon or Cartoon Network would be great

 

100% remote for now, due to COVID, but local preferred for when things go back to normal.

 UA Marketing Manager, you will lead the development, conception, production,
and execution of all marketing initiatives.
You'll be responsible for the frontline of the business by working closely with copy, design,
and video specialists, as well as working cross-functionally with our partnerships, events,
and conventions to deliver to the public and our communities.

 

This is a mid-level general role that will be responsible for brand marketing as well as user acquisition.
On top of generalist marketing duties,
you will use your experience to find new ways to integrate social media content/activations
into SPE’s traditional and digital marketing activities while managing user acquisition directly or through partners and agencies.

 

Core Responsibilities

• Collaborate with cross-functional teams, agencies, publishers/platforms and other partners to identify, execute, and measure all marketing for assigned anime related projects.

• Identify marketing opportunities align with brand strategy and goals (anime/gaming conventions, partnerships, seasonal moments, etc) and deliver campaigns or activations against them

• Lead paid media planning and UA campaign development working within a fixed budget

• Lead planning and recommendation of UA Budget, KPI Goals, and targeting criteria for both pre-production and live-service games.

• Manage complex A/B testing for localization, creative, geos, content, CTAs, etc., to maximize acquisition activities and ROI

• Be accountable for timely delivery of approvals and anime IP based assets through IP holder communication.

• Drive content amplification on existing and emerging social media platforms, as well as other mediums such as broadcast, digital publications, and influencers.

• Collaborate with Brand Strategy and Analytics to understand SPE’s customers, products, and brand positioning, creating a framework for KPIs, goals, and attribution for success.

• Analyze performance and make both real-time and long-term recommendations for optimizations.

 

Requirements:

• 5+ years’ work experience in video game marketing or relevant fields

• 2+ years in mobile user acquisition preferably with anime based free to-play games

• 2+ years’ experience conducting analysis on acquisition and retention to deliver against KPI’s

• Bachelor's degree in Marketing, Business or similar, and a proven ability in quantitative fields

• Deep understanding of Japanese anime and gaming communities.

• Firm grasp of marketing KPIs along with the strategies and tactics to best achieve them

• Solid knowledge of digital/social analytics tools (e.g., Google Analytics, Social Platform Metrics, Mailchimp, etc...)

• Excellent analytical, verbal, and written skills. Results oriented, self-motivated.

• Job may eventually require some travel.

 

Advantages:

• Proven ability to lock in on an idea, set a tone and style and ensure the team creates the appropriate materials needed – graphics, videos, copy, etc..

• Strong business insight; problem solver with project management skills and attention to detail

• Experience working on major entertainment brands/licenses (Japanese anime preferred)

• Experience in driving growth very specifically for mobile games

• Good relationship management in engaging with colleagues and partners across several different functions

• Strong written communication skills and the ability to bring to life the project’s brand in a way that is both consistent with our brand strategy but also significant to our target audience

• Fluency or business proficiency in Japanese

• A portfolio or reel with previous work examples

 

 

 

Monika Krishnam

Technical Resource Specialist

InTime Infotech Inc

time matters

39962 Cedar Blvd., Ste 185, Newark CA 94560

Contact# : 302-401-6677 x 308

Direct : 302-747-5425

Fax : 510-201-2367