- Strong hands on experience on SQL to develop the campaigns in CDP platform.
- Should have worked extensively on data pulls using SQL based on the business requirements.
- Campaign and Offer Administration, setup of custom attributes and offer templates
- Create and manage table catalogs, Mapping new databases
- Create and manage Audience Levels, Customer Macros and Triggers
- Set up User Variables and Derived Fields
- Segmentation and sampling of the data
- Contact and Response history setup
- Should have at least 3-4 years of experience managing end-to-end campaigns
- Strong hands on DB2 and shell Scripting
- Knowledge on HTML, CSS is a plus
Should have strong problem solving skills and communication skills