- Proactively builds, analyzes, and adjusts independently generated usability tests using Adobe Target. Idea generation includes digital best practices and competitor reviews. Requires the use of development tools and skills including HTML, CSS, JavaScript, etc.
- Works with product owner, business line, and marketing stakeholders to effective launch additional A/B tests, inbound landing page requests, and other campaigns to further enhance the member digital experience.
- Responsible for product imagery workflow, working with cross functional stakeholders to ensure all assets are delivered per schedule. Ensures all product images best represent product, are highest quality possible, and are available and enabled for all products on the site, including front/side/back and alternate images.
- Conduct quality assurance for monthly refreshes; leads testing and ensures flawless execution of all customer facing elements. Continuously makes recommendations to increase effectiveness of content management tools, including tagging, SEO keywords/descriptions, etc.
- Analyzes (using Adobe Analytics) and identifies trends (Foresee member satisfaction scores, etc.) in content and customer support cases. Identifies root causes and recommends process and policy improvement to improve user experience.
- Other duties as assigned.
Yogesh Verma
IDC Technologies
Yogesh.v@idctechnologies.com
408-457-9399 ext.3332