As a Lead Business System Analyst (BSA), you will lead and manage client deliverables relative to our multi-channel marketing engagements using Epsilon’s market-leading PeopleCloud Customer platform. This role requires you to have both business and technical expertise where we will need you to act as a primary liaison between the client and the technical delivery teams. You will play a key role in projects: requirements elicitation, documentation, design, and testing. In addition, you will be expected to work closely with the Project Manager (or Account Manager) to assist in project delivery.
Requirements
- 8+ years of relevant business analysis work experience in the database/ data driven marketing space
- Strong knowledge of SQL - understand how data structures work, relational databases etc. - navigate database
- Strong knowledge of WebServices - SOAP & REST API's and JSON
- Knowledge of SAP Gigya is a plus
- Ability to lead a project and solution, in addition to a work-stream within a solution
- Ability to lead and execute the documentation of business requirements, functional specifications and other client deliverables
- Good understanding of CRM, Marketing concepts and various marketing channels like Direct Mail, Email, Mobile, etc.
- Expertise in understanding and analyzing data from different sources
- Excellent understanding of data warehouse and data mart concepts
- Ability to work collaboratively with global teams.
- Ability to lead a team of BSAs and mentor them through projects and support their career growth
- Ability to effectively navigate and lead a cross functional organization to get work done
Responsibilities
- Interpret and articulate a client's marketing vision, objectives and connect them to targeted customer journeys/use cases
- Lead client discussions during discovery and enable translation of vision to scope covering data and technology needs
- Take ownership and drive exhaustive coverage of all Business Requirements, data needs, business rules, and execute translation of these into Functional and Non-Functional requirements.
- Lead the BSA team on data quality analysis and recommend changes when required
- Lead and review detailed analysis of product feature fitment versus business requirements to create functional specifications for gap areas
- Lead onboarding of multiple vendors/sources to Epsilon solution
- Lead review of BSA artifacts and other deliverables like source to target and API specifications
- Lead effective client meetings, understand deliverables, and drive successful outcomes
- Lead initiatives to develop and implement best practices, standards and methodologies, around business analysis and data analysis