In this position, you will be responsible for all aspects of our digital marketing execution. Your central goal is to help with our brand s influence globally while also showing quantifiable growth in performance metrics.
Your charter will include implementing and monitoring digital marketing campaigns across all digital platforms/networks. Our ideal candidate is someone who can thrive in a highly fast-paced environment and show results in campaign performance.
Requirements
- Plan implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display).
- Conduct research on market trends, brand s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
- Assists in development and execution of communications strategies to support the Company s various corporate activities.
- Collaborate in designing, developing and executing both internal and external marketing campaigns in support of the company s strategic marketing plan and vision.
- Collaborate with design and content team to produce engaging content
- Plan execute performance campaigns on FB, Google, Meta Search Engines properties.
- Should have hands-on experience in developing and managing paid campaigns like Google Adwords, Facebook, LinkedIn, remarketing, dynamic ad campaigns and monitoring them on a daily basis
- Executing tests, collecting and analyzing data and identifying trends and insights to achieve maximum ROI in paid search campaigns across various advertising portals .
- Analyzing and reporting the performance of all digital marketing campaigns, including monitoring and improving quality of leads, closures on leads and revenue generated through digital channels
- Should lead the development and optimization of landing pages and CRM to track and improve the success of performance marketing campaigns.
- Strong knowledge of website analytics tools (e.g., Google Analytics).
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.