Citizen
Full Time
Direct Hire
UG :- - Not Required
PG :- - Not Required
No of position :- ( 1 )
Post :- 29th Mar 2022
- Oversee and support team of 20 employees based in Hyderabad - with direct management of 3 Brand team leaders
- Strategise future growth of channel with a focus on spend Vs. ROI KPI- s
- Developing and delivering a roadmap of all online activities development including but not restricted to Search, Affiliates, Media Buying, Programmatic, Social Media & SEO
- Use a range of analytical tools to identify areas of success/that need improvement
- Ensuring maintenance and growth plans for channels
- Developing Digital marketing plans for GUS brands and managing the overall digital marketing budget for the assigned brands
- Management reporting to the Executive and respective stake holders on individual brands performance
- Conduct Lifetime Value analysis across all vehicles and recommend budget allocations
- Review and selection of new technologies
- Establishing relationship with the brand owners to ensure there is collaboration with digital activities development, sharing technologies and developing
- Leveraging other group services where relevant and required and developing relationships with other shared services
- Work closely with the marketing & sales team to ensure cohesive approach and maximisation of ROI
- Work with partner agencies globally to brief and determine digital campaign strategies
- Developing short and long term strategic marketing plans to ensure that company KPIs are hit
- Meeting targets relating to income and expenditure for all brands under your remit.
- Managing staff within the digital team to include recruitment & selection, deployment, performance, training and development.
- Proactively and commercially manage digital agencies to ensure results and performance reach targets required
- Manage team to ensure all reporting on campaign/CRM and activity performance is delivered accurately, on time, and in a format that informs business decisions