Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.
Responsibilities
- Scheduling project implementation and defining budget constraints. Working with a wide range of media and using graphic design software. Thinking creatively and developing new design concepts, graphics and layouts. Meet with clients or the art director to determine the scope of a project. Advise clients on strategies to reach a particular audience. Determine the message the design should portray. Create images that identify a product or convey a message. Develop graphics for product illustrations, logos, and websites. Select colors, images, text style, and layout. Present the design to clients or the art director. Incorporate changes recommended by the clients into the final design. Review designs for errors before printing or publishing them.