Drive the product and business-planning process across cross-functional teams of the company
Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
Assess current competitor offerings, seeking opportunities for differentiation
Analyze product requirements and develop appropriate programs to ensure they re successful achieved
Develop, implement, and maintain production timelines across multiple departments
Appraise new product ideas and strategize appropriate to-market plans
Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI