Job DescriptionSalesforce CRM Data Analyst - RemoteN/A
Salesforce CRM Data Analyst
Location: 100% Remote , however candidates must live in:
AL, CO, DE, FL, GA, MD, MA, MO, MN, NJ, NY, NC, PA, SC, TN, TX, VA, WI
Contract or Contract-to-hire
Salary/ Hourly rate: Open/DOE
Client: Nemours Childrens Health Care
Summary:
Seeking a Salesforce CRM Data Analyst who will be responsible for quality assurance, analysis and reporting of CRM marketing campaigns. This person will partner with our marketing team to ensure effective targeting and tracking for customer acquisition campaigns. Additionally, this person will provide recommendations on improving performance and manage the monthly lead processing where leads are matched back to patients and encounters for ROI reporting
Essential Functions:
- Manage day-to-day CRM efforts, including campaign analytics, in Salesforce and Datorama
- Serve as a resource to marketing team as an experienced CRM super-user, providing overall support on a daily basis to users.
- Monitor, assess, and maintain data quality within CRM using data quality tools.
- Configure and maintain CRM campaigns in Salesforce while ensuring campaigns are named and tagged appropriately for tracking and ROI analyses
- Create and manage executive dashboards ensuring stakeholders are receiving timely and accurate reporting
- Pull email lists from EPIC Database based on specific criteria from marketing strategy team
- Prepare monthly reports for marketing leaders and senior team members
Requirements:
- Bachelor’s degree in Analytics, Information Technology, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline or equivalent experience
- 3-5 years of experience managing CRM campaigns and marketing automation in Salesforce
- 2-3 years of experience with BI tools and data visualization platforms such as Datorama, QlikSense, Tableau, etc.
- Experience with landing page design/optimization and call tracking platforms such as Invoca
- Advanced SQL skills
- Ability to cultivate key insights and ability to develop data visualizations
- Critical and strategic thinking skills
- Experience with healthcare data a plus