The sales executive is responsible for setting personal selling goals, for developing sales programs designed to achieve these goals, for formulating sales policies and personal selling strategies, and for putting together plans for their implementation.
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Sales executives provide buyers with details of properties that fit their requirements in terms of price, size, and location.
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They offer buyers a selection of properties available for sale and arrange visits to view the properties.
- They advise buyers on prices that they feel sellers might consider, and contact the seller with details of any offers.
- They may also put buyers in contact with property professionals, such as lawyers and financial advisers, who can provide legal or mortgage services.
- Sales executives keep buyers informed, letting them know when buyers have accepted their offer and updating them on the progress of negotiations and contracts.
- To help owners sell their homes, sales executives prepare brochures, advertisements, and website content giving details and the price of the property.
- They place advertisements on the property pages of local newspapers and online.
- They mail or e-mail details to buyers who have registered with the firm.
- They may also contact prospective buyers directly if a property for sale closely matches their requirements.
- They advise buyers on price and discuss offers with them, acting as mediators between buyer and seller in price negotiations.
- The sales executives must have good interpersonal skills to deal with buyers and sellers from a wide range of backgrounds.
- They also must be good negotiators and mediators to help buyers and sellers agree to terms
- They must have good knowledge of the property market in their area and be familiar with local facilities -- schools, shopping, and mass transportation -- so that they can provide their clients with the information they need to make decisions.
- Sales executives need good marketing skills to enable them to present a persuasive picture of a property, in person and on paper.
Candidates Profile:
- Should have 2 years of experience meeting face to face to clients