PS: For this role specific we are only looking for candidates from Top Engineering or MBA Colleges(like IITs, NITs IIMs etc) with very good academic background along with their experience if any.
We are open to consider Freshers either of 2021 batch or even for 2022 batch who have completed their final exams and received their results.
Please don't mind if you don't hear back from us post applying if you do not qualify the above criterias.
Pupose of the role:
Business and Data Analysts work on a range of domains spanning Digital Campaign Management, Product Strategy and Business Intelligence, Media Planning and Sales and Marketing Analytics for a growing portfolio of customers, which have a significant impact on our business and the success of our customers.
Location: Bangalore
Responsibilities:
- Have the ownership of digital ad campaigns for Fortune 500 brands. Analyse the key campaign metrics and work with the Ad Operations team to increase the effectiveness of customers ad spends
- Work with Sales and Account Managers to understand customers KPIs and goals and optimise digital campaigns
- Create case studies by analysing past TV viewership and campaign exposure data
- Work with the product management team in ideation and developing new tools to enhance the existing products and increase capabilities of the team.
- Research on TV viewership behaviour, Industry-wide Ad spend on TV for online publication/news, Digital campaign performance, e.g. Effect of the absence of live sports (due to Covid-19) on TV viewership trends
Requirements:
- Strong analytical background and critical thinking
- Experience with any scripting language
- Strong organisational skills and attention to detail
- Ability to thrive in a fast-paced, high-volume, and deadline-driven environment
- Engineering and Technical degree mandatory
- Good interpersonal and communication skills
- Marketing / Advertising / Analytics related experience is preferred but not necessary
- Familiarity with the TV or Digital advertising ecosystem is helpful, but not mandatory