- Provide technical direction around Campaign design, best practices, Marketing Cloud limitations, and other technical considerations
- Lead marketing operations strategic planning cadence with SMEs
- Campaign backlog review and prioritization assistance
- Marketing Cloud / Salesforce Release review: prepare managers for release changes and educate on new features
- Plan and sequence your Salesforce initiatives to drive user adoption and continued value
Marketing Operations
- Marketing Cloud regular health checks
- Campaign adoption monitoring and reviews
Marketing Cloud Training & Change Management
- End-User and Train-the-Trainer
- Administrator Overview Training
- Specialized User Training (mobile, campaigns, content management)
- Readiness and Communication Planning