Lead collaboration with cross functional teams for solution discovery, assessment and enablement of existing/new solutions and platforms with integrations
Think strategically with an iterative mindset, understanding when and where to automate the sales funnel with lead & Opportunity management and increase eCommerce conversions from campaigns.
Drive value-based projects and conduct analysis to show total return on investments of each PI.
Enabled integrated architecture for omni-channel campaigns with automation and best practices.
Produce business case document for technology projects or platform when applicable.
Conduct assessments, develop requirements and supporting documents that drive business decisions, platform decisions and development needs.
Organize scrum teams for end-to-end product development with requirements into Epics, User Stories, Tasks and manage backlogs.
Prepare reports by collecting, analyzing, and summarizing information and trends.
Perform regular reviews and assessments of requirements for different teams to ensure completeness.
Create informative, actionable, and repeatable reporting that highlights relevant business trends and opportunities for improvement.
Provide clear communication to cross-functional agile team leads, scrum masters, architects and Program Manager, regarding project status, requirements, issues, and competing priorities.
Guide various marketing and development teams to create and manage workflows and wholistic campaigns within with automation in Salesforce Marketing Cloud.
Enable framework to measure results and optimize segments and campaign performance and driving adoption of the platform.
Drive toward end state architecture for all data flows, including integrations with online and offline channels, other marketing technologies, Salesforce, CMS, Data-Lake, etc.
Qualifications:
Bachelor’s degree or equivalent work experience in Computer Science, Information Systems or related fields
5+ years of experience in designing and developing marketing technology solutions / marketing platforms
At least 3-5 years of experience in B2B and B2C marketing with marketing automation platforms.
At least 3 years of experience in leading software development and/or quality engineering teams
Previous experience in leading digital or strategy projects in consulting environment is highly desired.
Excellent Interpersonal skills for developing partnerships/alliances within and outside organizations.
Thorough understanding of Platform integrations, DevOps and software engineering assurance methodologies
Strong understanding of software development lifecycles (SDLC) with a primary focus on Agile methodologies.
Any experience with but not limited to Adobe Campaign, Marketo, Eloqua, SQL, Python, C#, HTML, Java script and various marketing platforms is highly desired.
Must have prior experience in building and operating personalization with Adobe Audience Manager, Journey Management, Test & Target, Analytics
Strong technical experience in ingesting data from multiple sources into DMP
Strong hands-on experience in DMP and have played both technical and functional role in his/her previous assignments.
Strong experience in setting up traits and segments for both prospecting and remarketing through Demand Side Platforms (DSPs) and AD Exchanges.
Good understanding of Web Analytics and able to leverage clickstream data into DMP and setup segments around that.
An excellent communicator - for building relationships, managing stakeholders, working with clients and delivery teams - both orally and written and for technical and non-technical audiences.
Ability to assess product management and marketing business needs and translate these requirements into efficient and scalable digital marketing solutions
Significant understanding of and experience in best practices around systems integration, security, performance and data management.