The Opportunity
Denodo is looking for an experienced, highly motivated, and detail-oriented individual to join the marketing team. The selected candidate will be primarily responsible for planning, developing and executing field marketing events and digital campaigns to drive pipeline generation and acceleration - ensuring they meet sales and marketing goals and targets, are accomplished with excellence, and within budget through effective management of timelines, resources, and processes.
Denodo is the leader in data virtualization, providing agile, high-performance data integration and data abstraction, and real-time data services at half the cost of traditional approaches. Denodo s high-profile customers across every major industry have achieved significant business agility and ROI.
Duties and Responsibilities
Our candidate is a versatile player with skills that help execute the following responsibilities successfully.
- Reports into APAC Demand Generation Lead based in Singapore.
- Field marketing: Plan, coordinate, and execute multiple end-to-end regional, industry and executive events and programs on schedule, within budget and with excellent attention to detail.
- Optimize programs for success; tracking all aspects of program execution to prescribed metrics, and analyzing results to track program efficiency, timeliness, and creative success.
- Maximize event impact by leading execution of activities before, during and after events in partnership with sales development reps, field sales, and other global marketing functions ensuring that all activities are well thought out and executed.
- Develop field event and/or program strategy and execution plan with detailed task list and track through completion using project management tool including assignment of tasks to others and following up with them to ensure that the tasks are completed on time.
- Manage external relationships (vendors, venues, agencies, and media partners) effectively as needed to ensure maximizing all opportunities to get maximum yield from investment.
- Create segment lists using targeted selection criteria and provide them to sales development reps and field sales and ensure they follow up with customers and prospects.
- Perform all onsite logistics with finesse, including onsite presence, to ensure maximum brand exposure.
- Execute all demand generation programs on-time and within budget.
- Track and optimize event/program return on investment in partnership with marketing operations
- Create and manage regional digital marketing campaigns such as industry/region-focused webinars, virtual events, third-party content syndication, eDM and account- based marketing campaigns, ensuring optimal results.
- Ensure leads are uploaded to CRM system in a timely fashion and assigned to sales, followed up by sales development reps, and monitor lead conversion progress.
- Support sales development reps and field sales with marketing material as needed for outbound calling efforts and sales customer visits.
- Source, purchase and maintain inventory of Marketing Collateral and Corporate giveaways for use in INDIA events.
- Other duties as assigned to support APAC demand generation initiatives.
Qualifications
- BA/ BS degree with minimum 5 years demand generation experience in a B2B software company.
- Proven track record of creating and executing integrated marketing campaigns for events and online programs utilizing public relations, advertising, and product, digital and social marketing.
- Experience in creating and reporting on campaigns using Salesforce.com, and launching online programs using marketing automation tool.
- Ability to initiate and execute multiple marketing campaigns simultaneously.
- Familiarity with B2B software sales cycle, and how to structure marketing programs to nurture leads, progress opportunities, and accelerate closing.
- Experience with creating segmentation lists and list acquisition to build prospect lists for demand generation campaigns.
- Ability to be a self-starter with minimal supervision requirements.
- Excellent verbal and written communication skills in English and Hindi
- Hands on attitude and creative use of limited resources with high attention to detail.
- Team player, passion for work and willing to generate results.
- Excellent knowledge of Salesforce and marketing automation tool (Marketo or similar) is required.