US Citizen
Green Card
Corp-Corp
Consulting/Contract
UG :- - Not Required
PG :- - Not Required
No of position :- ( 1 )
Post :- 4th Oct 2022
The data scientist/web analyst will work with external partners, digital business partners, enterprise analytics, and technology team to strategically plan and develop datasets, measure web analytics, and execute predictive and prescriptive use cases. The role demands the ability to Learn quickly while working a fast-paced, team-driven environment managing multiple efforts simultaneously. Adept at using large datasets and using models to test the effectiveness of different courses of action. Promote data-driven decision making throughout the organization. Define and measure the success of capabilities we provide the organization.
Duties and Responsibilities
• Analyze data captured through Google Analytics and develop meaningful actionable insights on digital behavior.
• Put together a customer 360 data frame by connecting CRM Sales, Service, Marketing cloud data with Commerce Web behavior data and wrangle the data into a usable form.
• Use predictive modeling to increase and optimize customer experiences across online & offline channels.
• Evaluate customer experience and conversions to provide insights & tactical recommendations for web optimization.
• Execute digital predictive use cases and collaborate with the enterprise analytics team to ensure the use of the best tools and methodologies.
• Lead support for enterprise voice of customer feedback analytics.
• Enhance and maintain digital data library and definitions.
Minimum Qualifications
• Bachelor’s degree in Statistics, Computer Science, Marketing, Engineering or equivalent
• 3 years or more of working experience in building predictive models
• Experience in Google Analytics or similar web behavior tracking tools is required.
• Experience in ‘R’ is a must with working knowledge of connecting to multiple data sources such as amazon redshift, salesforce, google analytics, etc.
• Working knowledge in machine learning algorithms such as Random Forest, K-means, Apriori, Support Vector machine, etc.
• Experience in A/B testing or multivariate testing
• Experience in media tracking tags and pixels, UTM, and custom tracking methods
• Microsoft Office – Excel & PPT (advanced)
Preferred Qualifications
• Master’s degree in statistics or equivalent.
• Google Analytics 360 experience/certification.
• SQL workbench, Postgres.
• Alteryx experience is a plus.
• Tableau experience is a plus.
• Experience in HTML, JavaScript.
• Experience in SAP analytics cloud or SAP desktop predictive tool is a plus