You must possess a thorough understanding of digital development (design, engineering and QA) and the ability to facilitate dialog that represents Cetera's development efforts and methodologies.
You should also have strong understanding of interactive strategy, design, production and project management as well as digital marketing and accessibility. Strong verbal and written presentation skills.
Strategic mindset with outstanding program management and the ability to track multiple project deliverables and thrive in a complex, dynamic environment.
Ability to translate complex and varied inputs including data, user research, strategic direction, and broad industry research into compelling stories and actionable programs in order to identify feasible options and evaluate strategic trade-offs.
Experience developing credibility and rapport with key business partners, leading people and projects through influence, and a transparent, agile and data-driven approach to decision-making. A passion for digital innovation and commitment to superb client experience.
Self-sufficiency in web analytics and enterprise-level web analytics technologies, such as Adobe Analytics, to create analysis, reporting, and insights.
Strong knowledge base and experience developing or managing enterprise-level content strategy, channel standards, and/or content management systems is essential.
Similarly, knowledge of underlying technologies, industry standards and trends, and processes is highly desired. Specific experience with Drupal is a plus.
Experience with content distribution strategies and related technologies, including mobile apps, content APIs, etc., is highly desired.
Familiarity with Agile development methodologies, project management software, etc., is highly desired.
5 years of experience in a marketing role that incorporates content strategy and strong technical skills.