- Establishes marketing goals based on past performance and market forecasts
- Oversees current offerings and comes up with initiatives for new products or services
- Researches and analyses market trends, demographics, pricing schedules, competitor , and other relevant information to form marketing strategies
- Works with marketing staff to develop detailed marketing plans for all media channels and sales teams.
- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
- Works within the department budget to develop cost-effective marketing plans for each product or service
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
Specialties:
Digital Media Marketing, Internet Marketing, Content Marketing, Product Marketing (Mobile Apps, Websites, Software Solutions, ERP Solutions), Online Advertising, SEO, Social Media Marketing, Project Management, Account Management, Business Analysis, Strategic Alliance, Team Management, Email Campaigns, Branding and Promotions.
Hand on experience:
Google Adwords, Google Analytics, Ad Mob, Bing Advertising, Webmaster, Zoho CRM, Zoho Campaign, Microsoft CRM, Microsoft SharePoint, Microsoft Dynamics, SAP.