Apply apt SEO strategies to drive traffic to the company website
Design and implement optimization strategies to improve the companys rankings in search engine results
Conduct research on SEO keywords to use throughout the website and marketing materials
Improve marketing efforts by setting measurable goals
Analysis of daily performance metrics for understanding SEO strategy performance
Communicate effectively with other marketing specialists to align targets
Work closely with all the marketing team members to manage SEO strategy effectively
Constantly check for search terms, SEO rankings, and analytics to measure the performance of the company website and recommend improvements accordingly
Drive targeted and faithful traffic to the website by community building
Focus on enhancing user experience (UX) and conversion rate optimization methods to divert visitors into active customers, thus improving website performance
Use of social media to promote content and enable more external websites to link to your content, thereby increasing its impact
Develop and incorporate effective content marketing strategies
Up-to-date with the algorithms set by the search engine rankings
Skills Required
Thorough understanding of SEO (both On-page and Off-page strategies)
Operational skills and hands-on experience in handling web analytics tools (Google Analytics, Search console, etc.)
Insights of H1 tags, Meta tags, XML sitemaps, status codes, robots.txt, and the proficiency to resolve crawling issues
Concrete understanding of what major steps to take for making an SEO campaign successful
Ability to have critical thinking and adapt right strategies for campaigns considering the competitors strategies
Good knowledge of analyzing and interpreting data
Ability to conduct apt keyword research
Flexible enough to switch strategies at any time without losing momentum