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Consulting/Contract
UG :- - Not Required
PG :- - Not Required
No of position :- ( 1 )
Post :- 26th Jan 2023
Minimum Qualifications: Bachelor's degree in a quantitative field (e.g., statistics, economics, mathematics, business administration, marketing).
3+ years of experience in integrated marketing strategy & analytics and measurement, and multiple priorities & milestones.
Project management experience in dealing with a high volume of reporting/analyses requests.
Experience in the languages of data manipulation (e.g., SQL, R) and in visualization (Tableau,Datoram).
Experience in omnichannel marketing, attribution, and ROI measurement, including performance and awareness of online advertising.
Strong organizational skills, with the ability to effectively manage projects, communicate effectively.
Experience and passion for working in a fast-paced agile environment, delivering functional features in small time durations.
Demonstrated ability to speak to technical topics and metrics in an understandable manner.
High Proficiency in MS Excel and PowerPoint.
Preferred qualifications:
Master’s degree in a quantitative field (e.g., statistics, economics, mathematics, business administration, marketing).
5+ years’ experience with media and marketing measurement, analytics, and reporting within an advertising agency/consulting.
Experience with online advertising, targeting and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.).
Well-versed in advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platform. Ability to work through ambiguity and drive for clarity of direction.
Experience with project management platforms like Jira. Experience with A/B and multivariate test design and implementation and statistical concepts.
Experience in developing and presenting strategic, action-oriented recommendations from complex analytics efficiently and engagingly to an executive audience.
Experience with relationship building/management with internal stakeholders including Marketing, Product and Engineering.