Required Skills

Business Analyst

Work Authorization

  • US Citizen

  • Green Card

  • EAD (OPT/CPT/GC/H4)

  • H1B Work Permit

Preferred Employment

  • Corp-Corp

  • W2-Permanent

  • W2-Contract

  • Contract to Hire

Employment Type

  • Consulting/Contract

education qualification

  • UG :- - Not Required

  • PG :- - Not Required

Other Information

  • No of position :- ( 1 )

  • Post :- 10th May 2023

JOB DETAIL

·       Gather current state of the MarTech ecosystem by asking questions that will elicit relevant responses to gain the understanding of email and onsite personalization use cases. 

·       Document the details of the data model, data attributes and their usage across the outbound and inbound use cases. 

·       Document data flows of how campaign data is prepped, leveraged, and ultimately activated across inbound and outbound channels. 

·       Document details of the functionality used for email and for onsite activation. 

·       Prepare and finalize a process for L1 and L2 support. 

·       Collaborate with geo distributed teams of developers, platform specialists, product management team and vendors. 

 Requirements: 

·       Experience with Marketing Technology platforms such as Braze, mParticle, Amplitude, Simon data is highly preferred.  Alternately, competitor platforms are acceptable, but it will require that the individual self-research the platforms noted here and be able to conduct elicit the right information to produce the deliverables outlined in the description. 

·       5-10+ years of Digital Marketing domain experience with hands on with Marketing technologies for email and personalization 

·       Experience with data models and attributes with respect to marketing activation is critical in producing documents that can be consumed by L1 and L2 teams. 

·       Process mapping and engineering capabilities (using tools like Miro or Visio, etc.) to gain alignment on operations support processes including incident management. 

·       Excellent verbal and written communication and presentation skills

 

Company Information