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No of position :- ( 1 )
Post :- 10th May 2023
· Gather current state of the MarTech ecosystem by asking questions that will elicit relevant responses to gain the understanding of email and onsite personalization use cases.
· Document the details of the data model, data attributes and their usage across the outbound and inbound use cases.
· Document data flows of how campaign data is prepped, leveraged, and ultimately activated across inbound and outbound channels.
· Document details of the functionality used for email and for onsite activation.
· Prepare and finalize a process for L1 and L2 support.
· Collaborate with geo distributed teams of developers, platform specialists, product management team and vendors.
Requirements:
· Experience with Marketing Technology platforms such as Braze, mParticle, Amplitude, Simon data is highly preferred. Alternately, competitor platforms are acceptable, but it will require that the individual self-research the platforms noted here and be able to conduct elicit the right information to produce the deliverables outlined in the description.
· 5-10+ years of Digital Marketing domain experience with hands on with Marketing technologies for email and personalization
· Experience with data models and attributes with respect to marketing activation is critical in producing documents that can be consumed by L1 and L2 teams.
· Process mapping and engineering capabilities (using tools like Miro or Visio, etc.) to gain alignment on operations support processes including incident management.
· Excellent verbal and written communication and presentation skills