2 to 3 years hands on paid search experience in media planning, ad setup, optimization, budget management and robust reporting.
Tasks
Manage digital marketing campaigns on several platforms (Facebook Ads, Google Ads, etc.). Including Always Online Ads and Lead Based Campaigns
Primary source of contact for the agency for media based clients for day to day updations
Create media plans across relevant mediums and portals for clients Set and Manage Traffic Strategy, Bid Management, Campaign optimizations
Analyze campaign performance and key on-site metrics using Analytics
Creating project based and monthly performance reports & Suggesting next steps to improve campaign performance
Involve in the Media Buy with third party publishers and negotiate to best suit the campaign worth.
Facilitate partners both internal and external to activate, monitor, optimize and report on campaign performance activity
Daily client communication email, phone and meetings
Assist communication of the progress of all initiatives with clients key people periodically.
Qualification
Google Certification, Facebook Blueprint, Having influencer knowledge will be an added bonus
Skills :
First-hand experience in managing digital advertising campaigns.
Google Skillshop certifications (Search, Display, Video, Analytics).
Strong digital knowledge including hands on experience in using tools such as Google analytics, Google Ad Words, SA 360 & Publisher Network to review performance, make recommendations and evaluate success of projects.
Strong analytical skills.
High level of initiative and work well in a team environment.