As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
- Perform research on current benchmark trends and audience preferences
- Design and implement a social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor page growth and web traffic metrics (Create monthly/weekly reports)
- Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews, DM messages, do organic engagement activities, etc.
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design tools and applications.
Social Media Executive Skills
- Proven work experience as a Social media marketer
- Hands-on experience in content management (Content Writing, Proofreading)
- Excellent copywriting skills
- Ability to deliver creative content (text, image, and video)
- Solid knowledge of Social Media, SEO, Keyword Research and Google Analytics
- Knowledge of online marketing channels (Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, etc.)
- Familiarity with web design can be a bonus (Canva Knowledge & Experience)
- Great Graphics Capabilities (Canva, Photoshop, Illustrator)
- Designing Skills is must
- Excellent communication skills are must
- Analytical and multitasking skills
- Great Hand experience in Pad Ads Campaigns can be a BONUS
Qualifications
- Bachelor’s degree in Marketing or relevant field.
- In-depth knowledge of various social media platforms, best practices, and website analytics.