Must have hands-on experience in creating Analytics solutions design, implementation and integrations.
Adobe Launch, Data Layer implementation handson experience
Implementation experience with AEM website
HTML5, CSS3, JavaScript & jQquery
Lead the effort to gather, analyze and model client data using Analytics and techniques to develop quantitative and qualitative business insights and improve decision-making.
Must-Have:
Adobe Launch based tag management implementation experience
Team lead experience with technical guidance and task management
Analytics Certification from Adobe
Work with business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements.
Define the best analytics reporting approach using Adobe Analytics Product Suite.
Strong Knowledge in HTML, CSS3, JavaScript & JQuery is mandatory
SPA Analytics knowledge
Should have able to drive actionable insights out of data. Strong analytical capabilities.
Global Report Suits Management
Strong experience in all the types of activities like A/B test, Automated Personalization, Experience Targeting, Multivariate Testing, Recommendations.
Hands-on experience in A/B testing tools Adobe Target.
Good-to-Have:
Exposure to other digital marketing technologies
Experience in other Adobe products like AEM Forms, Campaign, GTM, Adobe Audience Manager, Adobe Media Optimizer and Sensei
Analyze data to understand performance and effectiveness of digital programs (across channels like Search, Digital Display, Social Media, Email and onsite)