• Citizen

• Full Time

• Direct Hire

• UG :- - Not Required

• PG :- - Not Required

• No of position :- ( 1 )

• Post :- 21st Oct 2023

Job Description: Executive Account-based Marketing (ABM)

Role Overview:

The Executive for ABM is an integral part of our Marketing team, entrusted with the responsibility of nurturing and advancing qualified leads through the sales funnel to ultimately drive net-new closed revenue.

Key Responsibilities:

Strategic Research: Conduct thorough research to inform outreach plans for targeted/named accounts. This includes gathering data on organizational structure, HR and Finance department updates, quarterly financial results, and developing high-level ROI models.

Collaboration with Sales: Collaborate closely with our sales teams to develop tailored strategies for engaging high-level contacts, such as CXOs, Directors, and VPs within your designated accounts.

Content Development: Work in tandem with the Marketing team to create account-based content and collateral materials tailored to specific accounts.

Outbound Initiatives: Execute outbound activities, including personalized email outreach, cold calling, and social selling, to qualify opportunities and initiate meaningful engagement.

Value Proposition Communication: Effectively communicate the value propositions of our multiple product lines to secure initial meetings with potential prospects.

Product Expertise: Develop a comprehensive understanding of Flatworld’s playbook, Account-Based Marketing (ABM) tactics, and sales practices to enhance your product knowledge.

Lead Qualification: Qualify and nurture outbound leads across various business lines through effective communication and discovery techniques.

Demand Generation Campaigns: Launch targeted 1-to-1, 1-to-few, and 1-to-many email, LinkedIn, and warm calling campaigns to stimulate demand and acquire incremental net-new prospects.

Performance Tracking: Monitor and evaluate the effectiveness of the end-to-end marketing funnel, tracking lead generation, conversion, and sales qualification metrics across various campaigns.

Experience and Qualifications:

Professional Experience: A minimum of 4 years of relevant work experience in a customer-facing prospecting role.

Industry Experience: Preferred experience in SaaS or IT companies.

Communication Skills: Proficient in clear, concise, and effective written and oral communication.

Customer-Centric: Demonstrated empathy towards customers and a keen understanding of their needs.

Interpersonal Skills: Strong interpersonal skills with the ability to collaborate effectively with internal stakeholders and external customers.

Tools Proficiency: Prior exposure to tools such as LinkedIn Sales Navigator, CRMs, Clearbit, Expandi or similar tools.

Track Record: Proven track record of consistently achieving targets and objectives in previous roles.

If you meet these qualifications and are excited about the opportunity to contribute to our team, please submit your application along with your resume.

Flatworld Solutions is an equal opportunity employer, and we welcome candidates from all backgrounds to apply.