Tagcor

Required Skills

Senior Data Engineer

Work Authorization

US Citizen
Green Card
EAD (OPT/CPT/GC/H4)
H1B Work Permit

Preferred Employment

Corp-Corp
W2-Permanent
W2-Contract
Contract to Hire

Employment Type

Consulting/Contract

education qualification

UG :- - Not Required
PG :- - Not Required

Other Information

No of position :- ( 1 )
Post :- 7th Dec 2023

JOB DETAIL

• Developing comprehensive site tagging & tracking data capture strategies using URL query params, UTM,etc. that help aligns with the marketing teams objectives and measurement goals

• Administer the digital analytics tool (Google Analytics) and Tag manager tool (GTM)

• Setup and manage Profiles, audience, Events, Conversions, custom attributes/parameters in google analytics /GA4 and help design advanced measurement & tracking for cross channel campaign execution

• Use web analytics platforms and reporting tools to provide timely integrated reports/dashboards to internal stakeholders to drive tactical programs and inform the optimization of paid search (PPC) ,Display Media Advertising & Social campaigns.

• Must have experience working with digital marketing data: Google Analytics/GA4, media, CM360 /ad server click and conversion tracking log data

• Writing code and unit tests, automation, code reviews and testing

• Deploying to production and dev ops

• Work with product managers to prioritize features for ongoing sprints and manage a list of technical requirements based on industry trends, new technologies, known defects, and issues.

• Manage your own time and work well both independently and as part of a team.

• Quickly generate and update proof of concepts for testing and team feedback Embrace emerging standards while promoting best practices.

Experience in the banking domain is a plus .

Key Skills:

• Experience working site analytics and tagging tools like Google Analytics/GA4 & Google Tag Manager or similar other tools in the industry

• Hands-on experience in implementing click tags, conversion tags/pixel & campaign tracking URLs, URL query parameter, UTM parameter tracking methods, and troubleshooting site analytics reporting issues

• Experience on Scripting (Java scripting, HTML, Python, types) and writing macros

• Knowledge of CRM, Web Analytics, Tag Management (server-side vs client side), Google SearchAds360 type Marketing Automation tools; & any data visualization tools