Required Skills

software development content CMS AI Google Analytics

Work Authorization

  • US Citizen

  • Green Card

  • EAD (OPT/CPT/GC/H4)

  • H1B Work Permit

Preferred Employment

  • Corp-Corp

  • W2-Permanent

  • W2-Contract

  • Contract to Hire

Employment Type

  • Consulting/Contract

education qualification

  • UG :- - Not Required

  • PG :- - Not Required

Other Information

  • No of position :- ( 1 )

  • Post :- 2nd Jan 2024

JOB DETAIL

 

Job Summary: Must have expertise in Google Tag Manager. Looking for a SME who is familiar with:
a. web technologies like privacy compliance tech like OneTrust
b. understands how they work within the GA/GTM framework
c. Collaborate with mobile / web teams and Privacy to provide guidance and achieve compliance

Roles & Responsibilities:
Responsible for conducting detailed MAP analysis using Google Tag Manager. You will collaborate with cross-functional teams to gather and analyze data, identify trends, and provide actionable insights. Additionally, you will develop and implement strategies to optimize MAP performance and ensure data accuracy. Your role will also involve creating reports and visualizations to communicate findings to stakeholders. Strategizing and maintaining the website strategy and technologies across a multi-faceted team. Act as a subject matter expert across software development, content, CMS, AI, Google Analytics, and domains in order to assist all pillars of the business with technological optimization and longevity. Support implementation of compliance for tracking technologies cookies, pixels, web beacons, tags etc. for websites and mobile apps. Work with vendor teams to support implementation of new GA architecture on GA4 at the enterprise level Organize, track and surface data trends. Implement Google Analytics through Google Tag Manager, configuring and customizing the tools appropriately. Identify gaps in existing implementations and recommend solutions to enhance data collection, promote scalability, and drive best practices. Seek opportunities to clarify what solution is needed not just what was requested and develop and propose alternative technical approaches where appropriate. Act as a mentor to junior team members and share expertise. Work with developers to specify or write custom tagging and analytics solutions using JavaScript. Provide guidance for Google Analytics architecture for GA4 implementation to achieve business objectives.

Company Information