Qualifications:
- Experience in using and creating tags for Adobe Analytics , focusing on measurement of digital performance, data integration and development
- Ability to troubleshoot scripting issues on the digital platforms using browser's console and other tools
- Experience with data layer and web analytics implementations
- Must be hands-on and work as technical analytics expert for data framework implementations
- Have solid analytics implementation experience across the life cycle and digital platforms (including web, responsive and native apps)
- Be proactive and a self-starter
Adobe Analytics Dashboard:
- Proactively create Adobe analytics Dashboards that can be used to monitor data quality and can be shared with product owners as necessary for data democratization
SDD:
- Create SDDs and Tagging requirements based on discussions with the product owner
- Lead and be the point of contact for new tagging requests
- Work with Product Owners to define requirements
- Translate these to technical tagging requirements
Jira Tickets:
- Work with product owners to create Jira tickets
- Own the Jira tickets – respond to inquiries
- Work with the team to ensure tagging requests are prioritized
- Test & Validate tagging in E2 & Production
QA & Enterprise Communication:
- Proactively communicate with product owners or enterprise to resolve any issues in a timely manner
- Proactively close any gaps in the tagging.
- Be aware of DXT/Enterprise tagging changes & ensure they are being implemented on all pages
- Keep up to date with latest tagging technologies to understand and inform team strategy
- Familiarity with Script Supplier & Data Layers
- Monitor the use of tags across the team including Marketing
Monitor tagging across the experience to identify any issues