• US Citizen

• Green Card

• EAD (OPT/CPT/GC/H4)

• H1B Work Permit

• Corp-Corp

• W2-Permanent

• W2-Contract

• Contract to Hire

• Consulting/Contract

• UG :- - Not Required

• PG :- - Not Required

• No of position :- ( 1 )

• Post :- 1st Mar 2024

Essential Functions

Need 7+ years of candidate 

Build and map customer journeys through campaigns, optimizing the user experience and campaign performance.

Design and manage preference and privacy management settings within SFMC.

Facilitate Contact Opt-in/opt-out processes in compliance with regulatory standards.

Implement seamless integration between SFMC and Salesforce Sales Cloud using the appropriate connectors.

Conduct audience management, segmentation, and campaign management operations within SFMC.

Utilize Geo-targeting and Einstein engagement frequency management to enhance marketing efforts.

Develop and refine attribution models, ensuring effective tracking of marketing initiatives.

Oversee the export of engagement data to analytical platforms for in-depth analysis.

Create personalized marketing experiences and manage cross-channel journeys using SFMC tools such as Contact Builder, Automation Studio, Ad Studio, Journey Builder, and Mobile Studio.

Develop and maintain a Preference Center solution within SFMC.

Integrate SFMC with Google Analytics and Tableau to enrich data analysis and reporting capabilities

Qualifications

Required Bachelor's Degree or equivalent

Master's Degree or equivalent

5 years of relevant experience related field Required

7 +years of relevant experience that includes developing and supporting applications Preferred

Relevant Salesforce certifications (i.e. Salesforce Marketing Cloud) Highly Preferred

Proven expertise in Salesforce Marketing Cloud with a strong portfolio of successful projects Preferred

Familiarity with all listed SFMC features and capabilities, including integration with other platforms Preferred

Demonstrated ability to build and map customer journeys and create personalized, cross-channel marketing campaigns Preferred

Experience integrating SFMC with Google Analytics and Tableau Preferred