Develop comprehensive marketing strategies and solutions using Salesforce Marketing Cloud to drive customer acquisition, engagement, and retention.
Architect and design scalable and efficient solutions that leverage the capabilities of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Audience Studio, and Interaction Studio.
Lead the implementation and configuration of Salesforce Marketing Cloud, ensuring alignment with business requirements and best practices.
Collaborate with stakeholders to define and prioritize marketing automation initiatives, and translate business requirements into technical specifications.
Conduct thorough analysis of marketing data and metrics to identify opportunities for optimization and personalization.
Provide technical expertise and guidance to cross-functional teams, including developers, marketers, and business analysts.
Stay current with emerging trends and best practices in Salesforce Marketing Cloud and marketing technology landscape, and recommend innovative solutions to enhance our marketing capabilities.
Drive continuous improvement initiatives to optimize processes, workflows, and performance of Salesforce Marketing Cloud solutions.