Spearhead marketing execution as a Subject Matter Expert (SME) by interpreting campaign briefs to create technical documentation.
Develop workflow templates, initiate high-complexity campaigns, and provide technical guidance and support to Adobe Campaign Operators.
Redesign reusable workflow templates, demonstrate them within Adobe Campaign, and handle campaigns of varying complexity.
Set up and maintain user Administration within Campaign, utilizing Adobe Admin Console.
Identify technical capabilities required for new campaigns, collaborate with channel partners for timely delivery of audience creation lists, and achieve KPIs for quality engineering and data architecture.
Collaborate with campaign planners to devise strategy and solutions for new campaigns, identify technical issues, and opportunities for future roadmap governance and partnership.
Drive data architecture design of customer campaign applications, assess potential barriers, and provide solutions for campaign success.
Communicate directly with clients and business stakeholders to understand campaign objectives, deliver client expectations, and conduct campaign walkthroughs for better customer experience.
Employ Organizational Change Management process to review change requests, prioritize pre-analysis, and conduct quality control measures.
Define standards and metrics for business stakeholder satisfaction, monitor data to improve client service levels, and ensure compliance with SOPs, audit, and industry best practices.
Recommend solutions for running large, complex campaigns to reduce data access overlap in contact history writing.