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UG :- - Not Required
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No of position :- ( 1 )
Post :- 25th Mar 2024
Roles & Responsibilities:
• Provide best practice oversight and assistance in design and set up of automated marketing campaigns, reporting throughout the customer life cycle and improve processes across platforms.
• Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
• Track ongoing progress of projects and deliver timely updates to clients.
• Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
• Be knowledgeable on email best practices, technologies and trends. Ensure emails follow CAN-SPAM best practices and GDPR compliance.
• Monitor internal testing results and industry best practices. Integrate learning to ensure optimal email results, improved email deliverability, and compliance around permission-based marketing
Technical/Functional Skills:
• 2+ years of extensive hands on experience in Email marketing tools such as Salesforce Marketing Cloud, Adobe Campaign or any other CRM tool.
• Debugging and troubleshooting.
• Ability to deal well with ambiguous/undefined problems; ability to think abstractly.
• Familiarity with project management tracking tools like ADO, Jira, etc.
• Availability for urgent pull/push campaigns off regular business hours
• Ability to multi-task and stakeholder management to thrive dynamic business environment.
• Experience working across multiple agencies and teams.
• Extremely detail-oriented approach with strong analytical skills
• Strong QA skills
• Ownership of projects and actions
• Extensive understanding of Email Marketing, Mobile, and Web Marketing Business practices
• Knowledge of end to end Campaign Management processes
• Excellent technical & analytical skills with strong business acumen
• Previous experience working with Microsoft will be an added advantage.
• Passion to drive improvement in the overall customer experience.