Should have 8+ years Development experience in Oracle Eloqua.
At least 2 or more Eloqua Implementation and integration experience.
Proficiency in Oracle Eloqua and its various modules.
Ability to create and manage multiple campaigns and segments.
Must have worked on large data segmentation and the cross channel data transfer.
Ensure data hygiene , segmentation and proper lead flow between Eloqua and Salesforce.
Maintain, govern, and develop automated workflows, including lead nurturing, lead scoring, lead flow and email marketing automation.
Create and manage marketing automation campaigns including campaign set-up, end-to-end testing of data within Eloqua applications, deployment, monitoring the campaign while active, and analysis with recommendations for improvement.
Implementation of web push, In-app and rich campaigns.
Worked on customer's behaviour strategies by targeting either email/web/in-app etc.