Lead and support Salesforce and Marketing Cloud activities that strategically guide business and operating models, people, processes, and technology
Work closely with IT and business leaders to create alignment between business and IT
Clarify strategic intentions, align business outcomes, explore implications, impacts, and risks, and address stakeholders’ questions
Design and create deliverables for business leaders that support organizational change toward achieving targeted business outcomes
Facilitate discussion around the construction of business models, which may include technology, business capabilities, processes, and other key business deliverables
Assist strategy and business leaders understand, apply, monetize, and operationalize existing, new, and emerging technologies to transform and optimize business and operating models
Assess the disruptive forces impacting the organization and the economic and financial levers that are susceptible within the organization to digital transformation and optimization
Serve as a strategic advisor and Salesforce product and platform expert
Guide customers and colleagues in rationalizing and deploying emerging technologies that drive increased business value
Detail competitive threats and opportunities from digital enterprises that are generally considered outside the traditional realm of competition
Analyze the organization's Salesforce strategy and how the organization currently approaches innovation, streamlining/process improvement, and monetization.
In coordination with VP, AVP, and manager drive understanding, adoption, and coordination of next-gen Salesforce technologies across the organization
Identify, evaluate, and prioritize business cases for new business opportunities
Participate in the ongoing process to identify and prioritize business processes that can be converted to digital to enhance the customer experience and become a trusted partner in the management and delivery of products and services
Act as a subject matter expert on the Salesforce suite of products, supporting technologies, and AppExchange providers along with trends in digital solutions and capabilities
Keep abreast of emerging CRM technologies and evaluates vendor offerings to determine the best fit for business needs
Support thought leadership to develop viewpoints on digital trends
Recommend innovative and cost-effective solutions
Collaborate with the CIO, VP and AVP to create a strategy for the enterprise to promote the use of data, data services, and technology platforms to establish the scalable Salesforce ecosystem
Responsible for end-to-end strategy, design, and implementation of the roadmap for the organization’s Salesforce and Marketing Cloud suite of products
Review business context for solutions to company challenges as well as define the vision and requirements for the solution, recommend potential options, select the most optimal option, and the developing of a roadmap for the selected solution
Direct the identification and recommendation of appropriate solutions, upgrades, replacements, or decommissioning options incorporating business and technology productivity, usability, and total cost of ownership
Mentor other Salesforce professionals to solve complex systems and program problems
Handle extensive research, analysis, definition, and documentation on all facets of the job
Identify and lead internal critical initiatives to grow the consulting practice
Serve as an active contributor to the Enterprise's overall knowledge and expertise
Set the strategy for core Salesforce developments in the marketplace and have a strong point of view of opportunity/impact for meeting business goals
Implement overarching Salesforce strategy across all customer/producer segments, moving from offline to online
Partner with Salesforce Strategy and Operations, VP, and Marketing AVP Product Owners to manage the project portfolio
Connect Salesforce investments to the organization’s goals and objectives to achieve positive digital transformation
Identify and translate business and technical requirements into an architectural blueprint to achieve business objectives
Create the architectural blueprint and establishes best practices that help guide the rest of the technical team on how best to leverage the Salesforce ecosystem
Assess vendors, AppExchange providers, and solutions to determine best-fit for the enterprise
Produce technical documents of systems and architectures
Perform evaluations of enterprise Salesforce technology standards, tools, products, and solutions to identify opportunities for improvement
Participate in applicable governance and project status review meetings
Verify systems and practices are compliant with an internal and external specification
Review the design of potential solutions to identify design risk, component end-of-life measures, and regulatory issues
Analyze the current Salesforce platforms, cloud, and security architecture to identify weaknesses and opportunities for improvement using digital solutions
Create and deploy procedures for maintenance and timely update of the Salesforce platform components
Ensure that solutions comply with the security and quality standards of the enterprise
Engage business and process owners and lead the collaborative planning effort to leverage emerging technologies for addressing strategic organization goals
Promote the use of the Salesforce platforms across the enterprise to optimize existing processes and identify new business opportunities
Communicate development progress and associated business projects and plans to senior leadership
Establish strong working relationships with senior business, operations, and technology leaders in the capacity of a trusted advisor
Leverage cross-functional teams to drive digital, product, and consumer strategies
Participate in project planning during all phases of the project life cycle as needed
Maintain relationships with appropriate technology partners (internal and external) in developing, deploying, and supporting technical solutions
Work with multiple stakeholders to optimize Salesforce solutions to meet enterprise requirements
Collaborate with multiple stakeholders to integrate Salesforce solutions into existing enterprise tools and systems
Provide technical leadership to multiple teams in a consultative/supporting role, or more strategically helping shape the future of technology and innovation within the company
Partner and guide a team of developers and testers through an Agile and DevOps process that includes continuous integration, testing, and delivery