US Citizen
Green Card
EAD (OPT/CPT/GC/H4)
H1B Work Permit
Corp-Corp
W2-Permanent
W2-Contract
Contract to Hire
Consulting/Contract
UG :- - Not Required
PG :- - Not Required
No of position :- ( 1 )
Post :- 27th Nov 2024
• Analyzes performance of process activities, identifies problem areas, and presents findings in clear, concise charts, graphs, tables, or summaries.
• Establishes standardized methods of recording, tracking and reporting on activity.
• Design, implement, automate and maintain large scale enterprise data ETL processes.
• Modify existing databases and database management systems and/or direct programmers and analysts to make changes.
• Test programs or databases, correct errors and make necessary modifications.
• Assesses the need for process improvements based on activity trends and makes recommendations for improvements.
• Conducts research on emerging products, services, approaches, and techniques in the area of data analysis.
• Perform all duties of an analytics tool administrator including all-site tagging and configurations, audits, monitoring, custom dashboards, and user training as requested
• Run and improve regularly scheduled & ad hoc web analytics reports that contribute to impactful analysis and actionable insights.
• Develop comprehensive website tagging & tracking data capture strategies including custom analytics such as JavaScript to create events and triggers in Tag Manager while testing all tags, triggers
• Develop and execute a comprehensive web analytics data strategy to optimize UX, CX & web performance metrics
• Collaborate with Business function, Category, Product, Merch & UX teams to create and deliver analytics Reporting and Insights
• Utilize SQL to perform data analysis to extract valuable insights from large data sets like Click stream, transactional data
• Developing effective measurement frameworks and reports for non-technical audiences to enable actionable insights to improve digital marketing and customer conversion funnel
• Ensure data quality and integrity for key functions like internal mapping tables product hierarchy, Dates, Site taxonomy and Adobe classifications
• You will be responsible for designing, coordinating execution, and analyzing experiments across our digital channels (web, mobile & app).
• You will work closely with the digital strategy team, product managers, designers, developers, and marketers to optimize the user experience and drive revenue growth.
• Develop and maintain a robust A/B testing pipeline, from ideation to implementation to analysis, using best practices and industry standards.
• Define and prioritize key hypotheses, metrics, and segments for testing, and communicate the results and recommendations to stakeholders.
• Knowledge of statistical concepts and methods, such as hypothesis testing, confidence intervals, sample size calculation, and regression analysis.
• Create and present clear and compelling reports and dashboards that showcase the impact of experiments on key performance indicators.
• Generate insights for weekly business performance review
• Stay abreast of the latest trends and best practices in A/B testing, digital analytics, and user experience.