Architect, design, and implement (multi-channel) campaigns in Salesforce Marketing Cloud, especially using the Journey Builder and Personalization tools, targeting email delivery, web, and mobile channels
Creating personalized customer experiences across all digital touchpoints
Integrating the platform with other systems to gain a comprehensive view of customers and prospects.
Designing and executing targeted marketing campaigns that use personalization.
Maintaining site mapping: Regularly updating site mapping to reflect changes on internal client websites.
Training and guiding internal teams on best practices and techniques.
Keeping up with industry trends and advancements in marketing technology.
Developing behavioral analytics, using machine learning capabilities, Integrating data ingestion systems, and Anticipating issues and risks.
Technical understanding of SFMC's data extension architecture
Proficiency in Apex, Visualforce, Lightning Components, and other Salesforce development tools
Knowledge of web development technologies, such as HTML, CSS, and JavaScript
Strong problem-solving, analytical, and communication skills