Required Skills

Business Intelligence Analyst

Work Authorization

  • US Citizen

  • Green Card

  • EAD (OPT/CPT/GC/H4)

  • H1B Work Permit

Preferred Employment

  • Corp-Corp

  • W2-Permanent

  • W2-Contract

  • Contract to Hire

Employment Type

  • Consulting/Contract

education qualification

  • UG :- - Not Required

  • PG :- - Not Required

Other Information

  • No of position :- ( 1 )

  • Post :- 11th Feb 2025

JOB DETAIL

● Analyze marketing and attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners utilizing media mix model, cross platform analyses, and experimentation outputs
● Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations and optimizations
● Create and maintain reporting and dashboards for internal marketing teams and external agency
● Partner closely with internal data science teams and external partners to enhance and optimize the media mix to increase relevance and actionability of the results
● Improve and strengthen marketing data pipelines with data engineering teams
● Support ad hoc analysis to provide deeper and more granular insights on media performance
● Additional other duties and responsibilities, as assigned
 

Company Information