1. Data Architecture & Solution Design
- Design scalable and high-performance architectures for Salesforce Data Cloud.
- Define data ingestion, harmonization, identity resolution, and segmentation strategies.
- Ensure compliance with data governance, security, and privacy regulations (GDPR, CCPA, etc.).
- Architect solutions integrating Salesforce Data Cloud with Sales, Service, and Marketing Cloud.
2. Data Integration & Management
- Lead data ingestion processes from multiple sources (APIs, batch, real-time streaming, etc.).
- Design ETL/ELT pipelines and integration patterns using MuleSoft, Snowflake, AWS, or Azure.
- Optimize data models and storage for performance and cost efficiency.
3. Analytics & Insights
- Enable AI-powered segmentation and predictive analytics using Data Cloud & Einstein AI.
- Collaborate with business teams to define KPIs, reports, and dashboards.
- Implement data visualization solutions using Tableau CRM (CRM Analytics).
4. Performance & Optimization
- Ensure high availability, scalability, and performance of data solutions.
- Define best practices for data cleansing, deduplication, and enrichment.
- Perform regular data audits and optimizations.
5. Leadership & Collaboration
- Work closely with business stakeholders, data engineers, and Salesforce consultants.
- Act as a trusted advisor for Salesforce Data Cloud implementations.
- Provide technical guidance and mentorship to teams.