• US Citizen

• Green Card

• EAD (OPT/CPT/GC/H4)

• H1B Work Permit

• Corp-Corp

• W2-Permanent

• W2-Contract

• Contract to Hire

• Consulting/Contract

• UG :- - Not Required

• PG :- - Not Required

• No of position :- ( 1 )

• Post :- 8th Mar 2025

The Sr. Digital Marketing Specialist is responsible for developing and executing (B2B or Direct) Paid Media programs.

Partnering with cross functional teams you will develop the strategy and execution of digital media campaigns through paid search, paid social and display channels.

Your primary goal is to drive leads and profitable sales in support of Deluxe’s portfolio of products, services, and Enterprise goals.

Collaborating with business stakeholders, creative services, outside vendors and other internal teams you will define strategies and tactics, manage ad testing schedules, budgets, ensure timely delivery, and report results.

Drive campaign strategy, creation, and execution of digital marketing campaigns within the (B2B or Direct) segment to achieve acquisition, lead nurture, retention, cross-sell, and revenue goals.

• Manage all aspects of program development, expansion, optimization, reporting, forecasting, bid management, and budgeting Continuous in-depth analysis and optimization of campaigns, including creative assets, landing page quality, audience management, customer journey, lead and traffic quality, campaign structure, etc.

•Collaborate with key stakeholders across the organization (including but not limited to Marketing, Sales, ecommerce, Product, and external agencies) to develop, monitor, and optimize programs throughout the customer journey and marketing sales funnel.

•• Provide channel content/technical requirements in support of overall go to market strategy