Analyze marketing and attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners utilizing media mix model, cross platform analyses, and experimentation outputs
Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations and optimizations
Create and maintain reporting and dashboards for internal marketing teams and external agency
Partner closely with internal data science teams and external partners to enhance and optimize the media mix to increase relevance and actionability of the results
Improve and strengthen marketing data pipelines with data engineering teams
Support ad hoc analysis to provide deeper and more granular insights on media performance
Additional other duties and responsibilities, as assigned