- ·Oversee the day-to-day operations of the CDP, including data ingestion, processing, and activation.
- ·Monitor system performance and identify potential issues or bottlenecks.
- ·Troubleshoot and resolve technical problems related to data quality, integration, and system errors.
- ·Implement and maintain data governance policies to ensure data accuracy, security, and compliance.
Data Integration and Management:
- ·Integrate data from various sources (e.g., CRM, marketing automation, website analytics) into the CDP.
- ·Transform and clean data to ensure data quality and consistency.
- ·Develop and maintain data pipelines and workflows to automate data processing tasks.
Google Cloud Platform Expertise:
- ·Leverage GCP services (e.g., Dataflow, BigQuery, Cloud Storage) to optimize CDP performance and scalability.
- ·Implement data security and privacy measures in accordance with GCP best practices.
- ·Monitor and optimize cloud resource utilization to minimize costs.
Lytics CDP:
- ·Configure and customize Lytics CDP to meet specific business requirements.
- ·Build and maintain data models and segments for targeted marketing campaigns.
- ·Collaborate with marketing and analytics teams to develop and execute data-driven strategies.
- ·Stay up-to-date with the latest features and functionalities of Lytics CDP.