Lead the architecture, design, and implementation of Salesforce Marketing Cloud solutions, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Content Builder.
Collaborate with business stakeholders to gather requirements and translate them into technical solutions that align with marketing goals and objectives.
Design scalable and efficient data models, customer journeys, and automation workflows.
Develop technical documentation, solution architecture diagrams, and best practices for marketing automation.
Oversee integration of SFMC with Salesforce CRM, external databases, web services, and other third-party platforms.
Provide technical leadership and mentorship to development teams, ensuring high-quality deliverables.
Troubleshoot and resolve complex issues related to SFMC configuration, performance, and integrations.
Design, develop, and execute multi-channel marketing campaigns using Salesforce Marketing Cloud, including email, SMS, push notifications, and social media.
Create and manage data extensions, customer journeys, and automation workflows within SFMC.
Develop and optimize email templates using HTML, CSS, and AMP script.
Use Salesforce Journey Builder to create and manage customer journeys and campaign automations.
Analyse campaign performance metrics and provide actionable insights to improve engagement and ROI.
Work closely with the marketing, sales, and IT teams to align campaigns with overall business objectives.
Ensure data accuracy, privacy compliance (e.g., GDPR, CAN-SPAM), and best practices in all marketing communications.
Troubleshoot issues and provide solutions related to marketing campaign execution.
Stay updated on the latest Salesforce Marketing Cloud features, updates, and industry best practices.