Required Skills

Web Analytics Lead SQL Tableau Adobe Tagging AB Testing

Work Authorization

  • US Citizen

  • Green Card

  • EAD (OPT/CPT/GC/H4)

  • H1B Work Permit

Preferred Employment

  • Corp-Corp

  • W2-Permanent

  • W2-Contract

  • Contract to Hire

Employment Type

  • Consulting/Contract

education qualification

  • UG :- - Not Required

  • PG :- - Not Required

Other Information

  • No of position :- ( 1 )

  • Post :- 26th Sep 2025

JOB DETAIL

  • 10+ years of related experience in one or more of the functional areas: Business analytics, Ecommerce or Web analytics roles
  • Demonstrate strong technical expertise in Tableau/SQL and well verse with Adobe analytics
  • Master’s degree in Business, Data Science or a related field
  • 4+ years’ experience in ecommerce or consumer electronics industry or management consulting
  • Proficient in managing enterprise-class web analytics platforms (e.g. Adobe Analytics/Omniture, DXA) expertise with Client to Web SDK migration highly valuable.
  • Proficiency developing custom reports, advanced segments, and complex goals, and interpreting and presenting findings
  • Strong critical thinking skills and a proactive approach to identifying opportunities for optimization and improvement.
  • Strong quantitative and analytical capabilities with high proficiency in data analysis using excel, tableau preferred
  • Prior experience leading small teams with the ability to engage and develop talent
  • Exceptional communication skills with ability to collaborate and build effective partnerships at all levels of the organization
  • Structured and process-oriented approach to solve business and operational problems with a highly agile approach
  • Ability to operate seamlessly in a matrix organization and manage stakeholder across multiple lines of businesses

 

Summary:

  • The main function of a Web & Merchandizing Analytics is to maximize Conversion.
  • Job Responsibilities:
  • Perform all duties of an analytics tool administrator including all-site tagging and configurations, audits, monitoring, custom dashboards, and user training as requested
  • Run and improve regularly scheduled & ad hoc web analytics reports that contribute to impactful analysis and actionable insights.
  • Develop comprehensive website tagging & tracking data capture strategies including custom analytics such as JavaScript to create events and triggers in Tag Manager while testing all tags, triggers
  • Develop and execute a comprehensive web analytics data strategy to optimize UX, CX & web performance metrics
  • Collaborate with Business function, Category, Product, Merch & UX teams to create and deliver analytics Reporting and Insights
  • Utilize SQL to perform data analysis to extract valuable insights from large data sets like Click stream, transactional data
  • Developing effective measurement frameworks and reports for non-technical audiences to enable actionable insights to improve digital marketing and customer conversion funnel
  • Ensure data quality and integrity for key functions like internal mapping tables product hierarchy, Dates, Site taxonomy and Adobe classifications
  • You will be responsible for designing, coordinating execution, and analyzing experiments across our digital channels (web, mobile & app).
  • You will work closely with the digital strategy team, product managers, designers, developers, and marketers to optimize the user experience and drive revenue growth.
  • Develop and maintain a robust A/B testing pipeline, from ideation to implementation to analysis, using best practices and industry standards.
  • Define and prioritize key hypotheses, metrics, and segments for testing, and communicate the results and recommendations to stakeholders.
  • Knowledge of statistical concepts and methods, such as hypothesis testing, confidence intervals, sample size calculation, and regression analysis.
  • Create and present clear and compelling reports and dashboards that showcase the impact of experiments on key performance indicators.
  • Generate insights for weekly business performance review
  • Stay abreast of the latest trends and best practices in A/B testing, digital analytics, and user experience.

Company Information