Digital marketing executive / India / Ahmedabad / 6 Years Experience

Printing Digital media Online marketing Analytical Social media Instrumentation SEM SEO Digital marketing Advertising

Qualification : Bachelors or Diploma degree in marketing or a related field, Electronics/ Instrumentation will be preferred

Skills Required

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing

Job Duties

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

First digital media on social media accounts and converse with the customers online and if any queries transferred to the service department

Manage design of graphic content within a steam or vendors as required

Implement printing of graphic content and advertisement for off-line exhibitions and trade shows

Proven working experience in digital marketing with 1year experience minimum