We are looking for a Digital Content Creator to write and publish various types of content for our clients web and social media pages. Your responsibilities include writing blog posts about industry-related topics and promoting content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. Ultimately, you will help us reach our target audience by delivering both useful and appealing online information about our clients and their products.
Responsibilities
- Research on industry-related topics
- Prepare well-structured drafts using digital publishing platforms
- Interview industry professionals and incorporate their views in blog posts
- Attend the events organised by the clients to source data
- Edit and proofread content
- Conduct keyword research and use SEO guidelines to optimize content
- Promote content on social networks and monitor engagement (e.g. comments and shares)
- Identify customers needs and recommend new topics
- Coordinate with marketing and design teams to illustrate articles
- Measure web traffic to content (e.g. conversion and bounce rates)
Preferred Skills
- Relevant experience in creating digital content
- Portfolio of published articles
- Hands-on experience with Content Management Systems (e.g. WordPress) is an added advantage
- Excellent writing and editing skills in English
- An ability to fact-check long-form content pieces
- Time-management skills
- Familiarity with SEO
- Graduation in Marketing, English, Journalism or relevant field