: Digital marketing, campaign management, project management, brand management, B2B, Analytics
Roles Responsibilities:
- Building a brand roadmap and planning digital marketing campaigns for multiple brands
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all channels and strategic initiatives
- Collaborate with internal development teams and other analytics teams to identify trends, insights, and performance of websites and other initiatives
- Proven experience in content marketing across various channels and working knowledge of tools such as HubSpot, Google Analytics, and Piwik
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Experience in omnichannel marketing would be an added bonus
- Plan, execute, and measure experiments and conversion tests
- Collaborate with web development teams to create landing pages and optimize user experience
- Instrument conversion points and optimize user funnels
Desired Profile:
- Extensive working knowledge of analytics tools such as Google Analytics or other similar analytics platforms
- Exceptional attention to detail and proven ability to follow brand and style guidelines
- Proficiency in MS. Office Suite and experience working on CMS tools such as WordPress
- Ability to interpret data and represent content Ideas through various mediums-Infographics, social channels, web copy or other similar mediums.