Job Profile: SEO and SEM
Job Requirement: Display Advertising, SEM, PPC, Paid/Free Campaign Management, Ads operations, Google Adwords, Google Analytics, SEO, SMO, Social Media Management, Email Marketing, Retargeting and Remarketing, content marketing, and other online marketing
Job Profile:
- Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages
- Setup of initial campaign bidding, publishers and directory categories
- Ensure ads, keywords and landing pages are in alignment with the focus of the campaign
- Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations
- Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance
- Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead
- Meet the daily targets for campaigns reviews and turnaround times for issues highlighted
- Building rapport and developing relationships with Campaign Support teams globally
- No client interaction is required for this job role