• Citizen

• Full Time

• Direct Hire

• UG :- - Not Required

• PG :- - Not Required

• No of position :- ( 1 )

• Post :- 14th Apr 2022

The Lead Analyst, Market Intelligence is a naturally inquisitive, creative, and energetic team player with a passion for data insights. This person is responsible for gathering and analyzing information about markets, competitors, services, and software to drive strategy, solution development, and execution campaigns. Lead Analyst researches the market and the competitive landscape across multiple industries to assess market conditions, and understand market drivers, major trends, and opportunity areas for potential sales of services and/or software licenses. This role supports multiple functions throughout the corporation including Marketing, Sales, and Operations.

Primary Responsibilities:

The Lead Analyst role researches market conditions specific to campaign planning around B2B technology buyers across multiple industries including Financial Services, Manufacturing, Aerospace, and Higher Education.

Gathers data on competitors; analyzes and compares such competitive factors.

Gathers data on company demographics, preferences, needs, and buying habits

Develops prospect lists for campaigns and other inbound/outbound marketing initiatives based on input from the sales and marketing teams.

Prepares and submits fact-based analysis and reports, graphic illustrations of findings, and action plan recommendations to management.