A stable and profitable Software Product Development company with a market leading enterprise solution and an established global customer base.
Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList .
Inhouse corporate project with internal stakeholders, in the marketing department of Replicon, planning and optimizing the effectiveness of online marketing campaigns.
Exposure to multiple campaigns giving you lots of variety and challenging work.
A lot of creative work of analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize campaigns.
You have:
University Degree
10 years of total experience, with a minimum 4 years of related analytical experience.
Strong oral and written communication skills to present and collaborate with internal stakeholders.
Advanced Excel skills and experience with web-analytics software and data visualization tools such as Google Analytics, Heap, Google Data Studio and Tableau
Self-motivated, responsive, professional and dedicated to problem-solving.
Prior experience working with North American customer would be a plus.
What you ll do:
Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution across Replicon s online marketing strategies.
Perform campaign analysis with an ability to derive a narrative that includes key highlights, basic insights recommendations for any programs/campaigns.
Participate in the design of new campaigns strategy across domains and channels (outbound, Inbound, Social Media, Paid, etc.).
Monitor the performance of campaigns during the execution period, recommending adjustments as needed.
Communicate opportunities to try innovative new methodologies and improve the analytical procedure.
Benchmark performance across all online channels and advise on KPIs based on performance analysis.