Social media marketingPPCData analysisGoogle AnalyticsCampaign managementSocial mediaBack officeSEMDigital marketingMS Office
Work Authorization
Citizen
Preferred Employment
Full Time
Employment Type
Direct Hire
education qualification
UG :- - Not Required
PG :- - Not Required
Other Information
No of position :- ( 1 )
Post :- 13th Jun 2022
JOB DETAIL
Responsible for setting up and optimization of Ads across key channels of Facebook, Pinterest Ads Manager, Instagram and LinkedIn etc.
Responsible for building social and paid search campaigns within the native platform as per specified instructions.
Building UTMs to add to each campaign.
Accountable for updating and optimization existing campaigns and monitoring its progress.
Create marketing strategies that focus on driving revenue, profitable campaigns, customer acquisition etc.
Oversee execution of social media campaigns ensuring alignment with specific instructions, brand goals and drive all customer discussions.
Leverage measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.
Track, report, and analyze KPI performance statistics of the social media campaigns.
Utilizing a range of techniques and gathering insights into campaigns, consumer behavior and implementing the learnings.
Keep track of industry competitors- activities and digital trends.
Search Engine Marketing
Responsible for setting up and optimization of Ads.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Perform regular paid keyword discovery, expansion and optimization.
Research and analyze competitor advertising links periodically.
Manage client expectations of campaign expenses.
Responsible for implementing, optimizing, and tracking our paid search (SEM) programs, following up with measurement and reporting of campaigns from start to end to ensure KPIs are achieved.
Build and test new campaigns and ideas on a continuous basis
Monitor client, competitor, and industry changes for best practices.
Support data analysis and deliver on ad hoc reports for all aspects of the SEM programs.
TECHNICAL COMPETENCIES:
Google Analytics
Social Media Marketing (Facebook, Instagram, YouTube, LinkedIn, Pinterest Ads Manager)